Dove RE+AL Bio-Mimetic Repair Coconut + Vegan Keratin Shampoo strengthens damaged hair inside and out. Formulated with 100% nature-derived active oils* and infused with plant-derived vegan keratin, this shampoo for hair helps prevent breakage, for 7X Stronger Hair**. *system **due to breakage, system vs non-conditioning shampoo. This shampoo for damaged hair helps to regenerate the look and feel of healthy hair. How to use: Apply generously to wet hair, lather and rinse. Follow with conditioner by applying from mid-length to tips. Leave for 1 minute & rinse.? ?Our Dove RE+AL Bio-Mimetic Repair Coconut + Vegan Keratin Shampoo is vegan and Dove is PETA Approved, meaning we do not test on animals, anywhere in the world*. *to be used alongside PETA Approved Vegan products. ?Pair this hair care product with our Dove RE+AL Bio-Mimetic Repair Coconut + Vegan Keratin Conditioner to give you beautifully strong, smooth, and healthy-looking hair. Dove care goes further, with steps to keep the planet in mind. It has a 100% biodegradable formula***, with 0% sulfates, 0% silicones and 0% parabens and a 100% recycled bottle. ***Ingredient biodegradation based on OECD test methods (301, 302 and/or 310) and Principles. At Dove, our vision is of a world where beauty is a source of confidence, and not anxiety. So, we are on a mission to help the next generation of women develop a positive relationship with the way they look-reaching over ¼ of a billion young people with self-esteem education by 2030.