30 loads (Regular loads). Snuggly softness + odor eliminating technology. Eliminates tough odors. Safe for all HE washing machines. SuperFresh + Odor Eliminating Technology: Enjoy the snuggle benefits you love like snuggly softness & long-lasting freshness plus specially formulated technology that attacks tough odors like body, pet, and outdoor odors. Helps capture & block tough odors. Releases a powerful fresh scent. Questions? Comments? Visit www.snuggle.com or call toll free 1-855-835-5786. Facebook. Twitter. Instagram. We'd love to hear from you!