Naturally friendly. Kids all ages. Removes plaque. Tastes awesome. Polishes + brightens. No artificial sweeteners. No dyes. No SLS/sulfates. No brainer. Never tested on animals. They're gonna lose their rind. Say goodbye to brush time fighting with a kids paste that tastes awesome and works brilliantly. Hello helps to remove plaque with brushing, and is thoughtfully formulated with soothing aloe vera and high quality ingredients like non-GMO xylitol and erythritol. Hooray. #brushhappy. No fluoride. No artificial flavors. No parabens. No triclosan. No gluten. Works brilliantly. Leaping bunny certified. Never tested on animals + vegan. Our tubes are bpa-free + contain no phthalates. Bonus. Cruelty free. FSC. Mix. Packaging from responsible sources. 100% recycled paperboard.