Vibrancy for color-treated hair & acts of love for our planet. Naturally 93% derived. Give a little love to your beauty, spirit and planet every day in your shower. Beauty & Planet. Our Propose: We're committed to small acts of love that make you and our planet a little more beautiful every day. Because you're at your best when the planet is, too. That's why this vegan formula, infused with Amazonian murumuru butter, gives vibrancy and moisturization for a healthy-looking glass as the fragrant kiss of Bulgarian rose petal unlocks your inner radiance! 93% Naturally Derived: We believe in carefully selecting ingredients sourced from nature. 93% of our formula, including water, is naturally derived, meaning it's unchanged from nature or, after some processing, keeps over 50% of its original structure. Yes 100% Biodegradable Formula. Yes Natural Coconut Oil. Yes Natural Murumuru Butter. Yes Ethically Sourced Rose. Yes Safe for Colored Hair. Yes with Plant Based Cleansers. Yes Formulated without Microplastic. Yes Formulated without Phthalates. No Sulfate Cleansers. No Silicones. No Parabens. No Dyes. No Guilt. 100% Biodegradable Formula (ingredient biodegradation based on OECD test methods (301, 302 and/or 310) and principles): Did you know that most shampoos don't fully decompose over time? But we do! 100% of our ingredients break down into basic components shortly after use or are already in a form that can be readily returned to nature. Powerful goodness for your hair, less burden on the planet! PETA Approved. Global animal test policy.