Hypoallergenic/pediatrician tested. 97% plant derived - SLS free - paraben free. Plant derived. With certified organic botanicals. SLS free. Petrolatum free. DEA free. Paraben free. Phthalate free. Phosphate free. Dye free. Pure vegan. Hypoallergenic. Paediatrician tested. A clinically tested mild formula that gently cleanses, leaving baby's skin and hair feeling soft. Made with purified water and enriched with certified organic botanicals of lavender, aloe and chamomile this unique formula rinses clean with a gentle scent to soothe baby. Never tested on animals. Package recyclable. Contains biodegradable ingredients.