Est 1938. The delicious taste of tradition. Product Description: Enjoy healthy and delicious pancakes or waffles using Lively Harvest oat-based mixes. Made with a blend of whole grain oats, vitamins and minerals. Free of artificial additives and preservatives. For more than 5 generations, our family has brought only premium quality meal solutions for a healthy lifestyle and diet for millions of families. We never compromise our products to ensure your family enjoys the highest quality ingredients and flavor. Recyclable material.