Waffles baked with whole grain brown rice. No high fructose corn syrup. No artificial flavors, colors or preservatives. 23 g whole grains. Dairy & egg free. Certified gluten-free. Non GMO Project verified. nongmoproject.org. Full serving of whole grains. Corn free. Cholesterol free. Dear Friends, We know that you care about the foods you and your family eat. We do too! For nearly 50 years, it's been our mission to bring together simple nourishing ingredients in a way that makes our foods deliciously irresistible. We first treated folks to our wholesome meets awesome combo at our original Redondo Beach restaurant in 1968, and we've never looked back! So rest assured that whenever you've got Van's Foods, you've got a wholesome choice that also tastes awesome! - Van's. SmartLabel. 50%+ Whole Grain: 23 g or more per serving. 50% or more of the grain is whole grain. WholeGrainsCouncil.org. Wholesome meets awesome with Van's gluten free family, including our snack bars, cereals and waffles. Visit vansfoods.com for more! Have a question or comment? Call us at: 1-855-258-5685. Visit us at: www.vansfoods.com and join the Van's community. Facebook. Instagram.